BENEFIT COSMETICS
BADGAL BOUNCE LAUNCH EVENT
CREATIVE EXECUTION & ENVIRONMENTAL DESIGN
2025
SPATIAL DESIGN
ART DIRECTION
MATERIALS & PRODUCTION
3D MODELING & RENDERING
BRAND EXPERIENCE STYLING
ART DIRECTION
MATERIALS & PRODUCTION
3D MODELING & RENDERING
BRAND EXPERIENCE STYLING
I joined this project after the initial concept proposal and took over full creative execution of the spatial experience. My role was to bring the World of Bounce to life through architectural refinement, custom fabrication, brand styling, and onsite creative direction.
CREATIVE LEAD & SPATIAL DESIGN
Working with the existing concept, I redesigned key visual and physical touchpoints to better align with Benefit’s bold brand.
This included reimagining the guest entry sequence, and developing a new 3D media wall with dimensional Bounce lettering. I sourced and specified materials for a custom build that elevated the launch experience.
I rebuilt the full 3D model of the site (St Barnabas Church, Sydney), modelLed the custom furniture, redesigned the layout to optimise flow and circulation, and produced high-quality renders for client approval. I also designed vinyl graphics, decals, and spatial branding to reinforce the theme.
CUSTOM STYLING & PRODUCTION MANAGEMENT
I designed embroidered patches to pair with vintage pilot jackets for event staff, sourced high-quality manufacturing, and negotiated pricing and production timelines. I also created custom branded cushions and metal Bounce pins, managing their sourcing and fabrication from concept through to delivery.
PATCHES
PINS
PILLOWS
RENDERS
ON-SITE DIRECTION & PHOTOGRAPHY
I was on-site during installation to oversee builder coordination, prop placement, and final styling, ensuring everything matched the design vision. I also captured all event photography, documenting the space, branded details, and guest experience.
